New plant at Oragadam near Chennai has an initial capacity of 1.50 lakh units and will build the Desert Storm and Thunderbird 350/500 models to start with..
Speaking on the occasion, Siddhartha Lal, Eicher Motors Managing Director and CEO, said, “At Royal Enfield we have recorded a major milestone today with this plant at Oragadam becoming operational.Royal Enfield has witnessed a huge surge in demand in the recent past, recording a growth of over 50 per cent for each of the last two years. However, even as we start commercial production today, we have already begun working on the second phase of expansion at Oragadam, which will further increase the production capacity to 250,000 motorcycles in 2014."
part from hiking production capacity, the new facility optimises production costs by merges relevant automation with human craftsmanship. A new CED (Cathodic Electrocoat Deposition) paint shop with a capacity of 600 motorcycles per day has been set up. Further, a robotic painting system and powder coating system have also been employed to reduce wastage.
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